Howrah Bridge SS '12

After months of want, need, contemplation, planning, model-hunting & time-scheduling; I finally did the much-delayed photo shoot of some of the clothes from the latest collection of my brand, Howrah Bridge. It was lots of hard work, but with quite satisfying results........and as they say, all's well that ends well, right? :)

My model hunt brought me in contact with quite a few amateur & professional models, but none of them seemed to be the type I was looking for! I DID NOT want a size zero anorexic model to be the face of my brand. I wanted a tall woman with know the type I mean? My clothes were for everybody and I wanted the girl modelling them to be like the average woman, instead of boasting of vital stats that everyone envies but very few have! And then fellow blogger Uparna of Fascinated or Fixated suggested that I could try out her sister who matched my requirements and who was currently home from her duties on her ship as a marine engineer. I met them, spoke to them and voila! It was all fixed up in a couple of days!! I had found the girl I wanted to put my clothes on!

One hectic day of ironing, packing, travelling to friend's studio, setting up the equipment, doing hair & make-up, styling, changing clothes one after the other, sweating it out in the harsh lights of the reflectors & flash, having a late & hurried Subway lunch; torturing Urmita (that's my model) with "a little more angle", "head up", "chin a bit more down" blah blah (you get the drift); last minute running around & okaying one shot after about  taking 20-30 of them - and here I am, sharing the outcome of it all with you!
[You can still tell me if you don't like something, just be a bit mild, you know! :P]




This collection of tunics (or Kurtas as they are called in India) is fun, vibrant, stylish & perfect for stepping out in style! These can be worn with tights, denims, without tights (as dresses) and with salwars (sort of Indian harem/dhoti pants) as well.The material used are all very fine cotton that are perfect for the summers! :)





For my international (non-Indian) readers, this is a traditional Indian costume called the Saree. It's basically a piece of fabric that is five & a half meters long and that is draped by a woman on herself, making it into a garment. There are various ways of draping a saree and it is worn with a short bodice (called the Blouse) which covers the upper part of the torso. 
My collection of sarees comprises of different types of materials like cotton, silk, silk blends & jute-cotton blends. The length of fabric is embellished with borders that can be made of other fabrics as well as embroidery & other trims. Once again, my collection is a riot of colors with some floral prints & embroidery motifs thrown in for good measure. I even have a retro-inspired polka-dotted one that is as fun as it is chic!!! 

Model - Urmita Das
Hair, make-up & Styling - Anupriya DG (yours truly)
Camera (Nikon D90) courtesy - Soma Bhattacharya
Photography - Amalraj Sengupta (who is also one of the talented young fashion designers of India)
Location courtesy: Amalraj Sengupta

All these products are available in various sizes & color options. In case any of you like something, please do shoot me a mail at! :)

Do let me know what you guys think of my collections and of the pictures....

Till next time.......

Lots of love,
Polka Princess