Yes...that was precisely what was written right after the words 'Dress Code' on the e-invite for the event sent to me by the PR manager. And that was also precisely what got me interested in attending this event in the first place! ;)
I'm talking about the Indus Pride Strangebrew Experience that was held at Tantra, The Park on the 25th to launch a new range of speciality beer brewed with unique Indian spices, accompanied by a performance by the folk rock band 'Lagori' from Bangalore.
All of us, city bloggers, got invited by the event management company to cover the event and although all couldn't make it, some of us did go and have a good time hanging out together with good food, drinks & some awesome music.
Indus Pride is India’s first specialty beer brewed with authentic Indian spices. Initially available in four variants – Citrusy Coriander, Citrusy Cardamom, Spicy Fennel and Fiery Cinnamon- Indus Pride taps into the sensorial experiences of the consumers and is targeted to be the perfect pairing with Indian gourmet cuisine.
The Citrusy Coriander beer was the available flavor of the evening and bottles of the same could be seen amply doing the rounds - on the tables, on the bar, in people's hands, on their lips and even on Twitter, Instagram & Facebook!!! Yes, they even ran an impromptu contest and asked the crowd to click pictures of the beer bottles, edit them using filters & apps and share them on any of the social networking portals. The first (read fastest) three uploads were promised freebies and guess what? I was the first one to share a snap on Twitter! (everybody else was busy drinking their beer, I guess!) I won myself a set of pretty li'l notebooks!!! :D
All in all, the Strangebrew experience was not at all strange and was quite amazing, considering the awesome food, spicy beer & great music by Lagori! A fun evening well spent with my fellow blogger friends!
|Pretty décor by Indus Pride|
|The stage is set|
|Spicy beer - howzzat?|
|A jiving crowd|
|'Lagori' rocking the show!|
And the eternal love for bows continues...
Black top: Thrifted, ???
Blue satchel: BK Market, Kolkata
Skull earrings: Shoppers Stop
Orange bow ring: Exhibition find
Till next time....lots of love,